Penguatan Jiwa Kewirausahaan Mahasiswa untuk Menciptakan Peluang Bisnis Berkelanjutan
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Abstract
Entrepreneurship is an important competency for university students in facing the challenges and opportunities of the digital economy. However, many students still lack sufficient understanding in identifying business opportunities, developing business innovation, and building sustainable ventures. This community service program aimed to strengthen students’ entrepreneurial mindset through an online interactive seminar conducted via Zoom Meeting. The activity involved 180 participants from the Digital Business, Entrepreneurship, Economic Education, and Elementary School Teacher Education (PGSD) study programs at Universitas Merangin. The program used an educational and participatory approach, with lecturers from economics education, entrepreneurship, and science and technology serving as speakers, followed by interactive discussions and Q&A sessions. The activity was evaluated using a Google Form. The results showed that 92.8% of participants gained new insights into entrepreneurship, 90.6% reported increased motivation to engage in entrepreneurial activities, and 87.2% considered the online seminar to be effective and interactive. In addition, participants found the material relevant to their needs and appreciated the speakers for being communicative and inspiring. These findings indicate that an interactive seminar based on practical experience is effective in strengthening students’ entrepreneurial spirit and enhancing their ability to create sustainable business opportunities.
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