PERANCANGAN SISTEM INFORMASI BERBASIS WEB PADA USAHA MANDIRI BANGUNAN SEBAGAI MEDIA PROMOSI

Abstract

This research is motivated by the limited promotional media used by Usaha Mandiri Bangunan, resulting in the delivery of information regarding the business profile, services, and completed projects to the public not being carried out optimally. Promotional activities that still rely on direct communication and word-of-mouth have resulted in limited marketing reach. The purpose of this research is to design and develop a web-based information system for Usaha Mandiri Bangunan as a promotional medium to increase the reach of information and facilitate the public in obtaining information about the services and project portfolio offered. The data collection methods used in this research include observation, interviews, and literature studies. The system development method used is the Waterfall method, which consists of the stages of requirements analysis, system design, implementation, testing, and maintenance. The result of this research is a web-based information system that can be used as a promotional medium for Usaha Mandiri Bangunan. The developed system provides information about the business profile, construction services, and completed project portfolios. In addition, the system is equipped with a communication feature in the form of a WhatsApp button that allows visitors to make consultations and obtain information quickly. Based on the results of testing using the Black Box Testing method, the main functions of the system can operate according to the specified requirements. With this system, the process of delivering information and promoting the business can be carried out more effectively, the reach of information can be expanded, and the public can access information about Usaha Mandiri Bangunan more easily through the internet.